I caught this from Diane Duane’s tumblr feed: ‘Dumb Starbucks’.
No, it’s not a criticism. It’s marketing itself as parody. And its coffee as an art form.
I have no idea whether this can possibly endure, particularly given our totally sane and reasonable legal system. But I find myself rooting for the little guys here. Even though this flies directly in the face of the intention of trademarking… it’s not just inviting a confusion between products, it’s practically demanding it.